Career and Entrepreneurship

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Family Approach To Achieve Excellence In The Workplace


Business organizations are always seeking for new ways to build and develop effective teams. Perhaps they should use the family approach to business that emphasizes more on values and trust.  It also features teamwork that stresses more on members watching each other’s back instead of judging one another. It is better to have a workplace environment that celebrates transparency, opportunities and the opinions of all members in order to arrive at the common objective. Mckinsey and...

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The Endless Opportunities Of The Internet For Individuals


We all know how the internet came about- from the ARPANet military safety to what we now know as the biggest medium that brings the world together in one place. Virtually everybody has used the internet in one way or the other, either in socializing or giving ourselves and our business more voice. Four decades ago, the average employee would normally follow the part of employment determined by his place of birth and his education, usually...

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Some Basic Tips That Will Help You Manage And Keep Your Career On Track


Have you ever doubted the career decisions you have made in your life? Ever wondered if you are really taking the right path in your career? Are you actually where you want to be? These are some of the questions that demand answers when you are evaluating how far you have gone in your career pursuit. Career management is one of the most unpredictable journeys we take in life. Someone can start perfectly and then suddenly...

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Important Tips To Follow To Land Your Dream Job


In the present economy, any step you take can erode or build your personal brand. Making the right branding decisions is necessary because that is when you would be able to become more employable and leverage your career. There are so many uncertainties in today’s workplace. Your degree does not guarantee you a good job, and even if you have one, how about job security? People are dissatisfied with their current jobs and are always...

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Why Wordpress Is A Business Tool


WordPress is one of the top and fastest growing tools that businesses use to build their websites and attract their customers. It’s actually gotten so popular that there are WordPress Developers who are dedicated to building such websites for businesses, and get paid for doing so. A new market must mean that something about the platform must be worth it. Let’s take a look at some qualities of WordPress that make it one of the...

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What Should I Outsource?


Every entrepreneur gets to the point in his or her new business where it’s time to hire some help. This isn’t the in-house team help that you’ll be hiring, but the out-of-house businesses that you’ll be paying to handle a portion of your work. There are some rules to follow when it comes to outsourcing, and this article will teach you how to outsource the right tasks to maximize the effectiveness of it. The Three-Question Rule Not...

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Training Your Team


In order to have an efficient, well-rounded team, you must first know how to train them. A well-developed team leads to a business that you can trust to stay afloat when you’re sleeping, out of town on business, or on an extended vacation. It is one of the most important aspects of your business, and you should be sure to know some training tips that will help you develop the best possible team to suit...

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Tips For Creating Quality Content


The major reason your leads convert to sales is because of quality content. No matter where the content is on the web or on a piece of paper, if it’s visible to the public and directed towards your customers, you’ll need to know how to get them to stop being onlookers and start being customers. Is there a formula? How do you write the right thing, which will make your prospective customers become actual customers?...

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The Innovative Entrepreneur


Innovation is the key to success for most businesses, especially in the age of technology. Competition in every industry has business leaders everywhere looking for the next new best thing to offer to customers, and if you’re not looking to become an innovative entrepreneur, you’ll soon find yourself falling behind your competition in sales. So, how does one go about making sure he/she is being innovative? How do you keep your creative spirit, and offer the...

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Qualities Every Leader Should Have


When you’re an entrepreneur you’re also a leader, and being a leader isn’t an easy job. What makes it easier is being sure to train and develop your leadership qualities. You’ll need to figure out what the right leadership qualities are, which of those come naturally to you, and which ones you have opportunities to improve upon. The first step is knowing, so the following information will provide you with what leadership qualities you should look...

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Kickstart Your Creative Startup


Kickstarter is a great way to launch any creative project, including a creative business. If you’ve never heard of it, you should check it out very soon. It’s a crowd-funding website, which allows people like you (the entrepreneur) to raise money from the general, supporting public (the target customer) in order to launch your business. The key to using kickstarter is setting a goal that is reachable, and reaching it. If you don’t reach your...

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How To Become An Expert In 6 Steps


Less and less in business is a degree actually needed to be considered an expert. In all actuality, an expert is simply someone who knows more about a specific subject than the average person, and who has gained respect for that knowledge. Being an expert on a topic is the entrepreneur’s gateway to tapping into a market of curious people who need the information you have to offer. There are some simple steps you’ll need...

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Finding Your Product


A lot of entrepreneurs start with a service. They know something, and they would like to share that something with others. This is how people typically find their entrepreneurial spirit and learn that they are tired of working for “the man” and find much more fulfillment working for themselves. After a while of servicing others, however, many of the same people decide they would like to release a product. Why? Because it is a great...

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Delegation Tactics For The Outsourcing Entrepreneur


When you’re outsourcing, do you find deadlines being missed and directions not being followed? Do you find yourself having too much trouble with your virtual assistants than what they’re seemingly worth? If so, it may not be them, it could be you! Learn some delegation tactics that will help you more effectively delegate tasks and help you receive better work from the other end, no matter who you’re outsourcing to. Be Lengthy In your directions, it’s...

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Where Are My Customers?


One big mistake a lot of business owners make is appealing to the wrong audience by marketing in the wrong place. A simple example would be a business owner needing to appeal to a senior audience using Facebook instead of TV advertising. If you have your website search engine optimized, and you’re using every channel possible with the best content, giveaways, contests, and more, and you’re still not finding your customers, you may simply be looking...

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Unique Everyday Marketing Activities


There’s always a time to use some marketing strategies. As a matter of fact, no matter where you are, there’s always something you can do to get the word out about your business. If you’d like to learn some everyday marketing strategies to get people knowing and talking about your business, keep reading. 1. Business Cards The given is business cards. Get several created and carry them with you everywhere. Everywhere you go, leave one behind....

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The Buzz-Worthy Formula: Get People Talking About Your Business


It’s pretty common knowledge that the best form of marketing is word of mouth, but what’s the formula for getting people to talk about your business. It’s a simple one, actually. Value + Engagement = Buzz. Word of mouth doesn’t necessarily have to consist of a street team or hired promoters and advertisers. People talk to their friends and family about their day, and you want your business to be an important part of that...

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Startup Capital: How To Raise The Funds You Need


Everyone has heard someone say, “it takes money to make money”. This hits hardest to those who decide to take a lead into entrepreneurship. If you want to start your own business but funds are looking a bit off, there are some ways to gain the funds you need, both conventional and unconventional. All of these methods work, when worked right. The Traditional Route: A Business Loan All you need to get a business loan from...

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Platform Building: Primary Tools You Need To Create A Visible, Audible Business


In order to be successful, a business needs a platform. There are several entrepreneurs who’ve heard the term but aren’t sure how and why it’s used in business. Your platform is your basis for being seen and heard, just like in a literal aspect. In business, however, this is the term used when describing your initial marketing goal. By the time you’re done with your original marketing campaign and ready to launch, you want your...

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People Picking: Key Team Building Factors That You Must Consider


If you’re starting a business that requires a team, you’re starting an empire. If you want it to be efficient and effective, you’ll need to be careful to build the right team to suit your business and your customer’s needs. You want things to be done on time, and you want to be able to trust your team to get things done for you. With that being said, building a team is no easy task....

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Know If Your Product Will Make Money Before You Invest: The Metrics Method Using Google Keyword Tool


In this article you’ll quickly learn the formula for figuring approximately how much money you’ll be making on your new product, before you make your first order. With this technique, you’ll only be able to calculate Internet figures, because you’ll be using Google’s keyword tool and some metric statistics that you may not know. This is a good strategy because it will help you figure out exactly how to search engine optimize your landing page...

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Know If Your Product Will Make Money Before You Invest: The PPC Tactic


Several entrepreneurs ask themselves: “What if I make an order and it doesn’t sell?” Fear no more. There are two primary ways to figure out whether your product will sell, and this is one of them. What makes this one hit the number one spot is the fact that it will also help you figure out your marketing strategy and branding, because you’ll be using PPC marketing to find your answers. Step 1: Create Your Ads Create...

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Choosing A Name And Headline For Your Business


Choosing a name can be one of the most difficult aspects of a startup. You want it to be perfect and memorable. You want it to be catchy, but not trendy, and you may want it to be meaningful to you personally, as well as meaningful to your potential customers. Some experts believe that the business name is a huge factor in business success. It’s the cover of the book, and though people say not...

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Brand Building


Your business’s brand is what your potential and actual customers look for in order to find a consistent message of what your business is, and what it can do for them. It is your business’s way of answering the questions “Who are you?” and it is something you will have to purposefully build and implement in every aspect of your business, especially everything visible to the general public. Following are some tips in brand building...

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Using Twitter To Aid Your Branding and Marketing Experience


Because Twitter is such a simple social networking site, it was once very easy for entrepreneurs to overlook the fact that it’s actually a very useful business tool and platform. One of the ways Twitter can help you and your business is by aiding in building and solidifying your brand. How so? Building a Brand Isn’t Easy It requires consistency, novelty, and some good ideas. It also requires that you know what your target audience is looking...

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Using Facebook To Gain Meaningful Customer Relationships


Facebook is one of the best ways for you to connect with people who will be interested in the type of products and services that you’re offering. If you’re wondering what exactly Facebook can do for you, keep reading to find out. What Type Of Profile Should I Create?A lot of business owners start out with Facebook wondering whether they should create a business page or a regular profile for their business. The answer is that...

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Maximizing Your Website Traffic With SEO


You have your website built and ready to go, with all of your products listed and your blog running, so why aren’t you getting any traffic? Seldom is there an entrepreneur who hits the ground knowing how to bring traffic to a website, so don’t let it get you down that you’re not able to generate any traffic just yet. It’s time to introduce yourself to search engine optimization, also known as SEO. What you’re...

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How Google+ Helps Your Business Connect


If you know anything about a marketing campaign, then you know it’s a constant work-in-progress. Society and technology are both constantly changing; therefore your marketing strategies should be doing the same. If you already have a grasp of this concept and are contemplating your next move, think about Google+. The new kid on the social networking block is quickly growing with no hint of stopping soon. After numerous attempts at launching a social networking site that...

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Always Give Listening Ears to Your Employees


It is often said that the success of any business organization is largely dependent on the caliber of people working in that organization. Your ability to effectively employ and utilize competent individuals with unique skills will go a long way to determine how successful your business will be. It is therefore essential to recruit and retain the right people that will align with the corporate culture and consistently sustain the momentum in the workplace. This factor...

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How Introverts Can Succeed in Business


Introversion is typically defined as being concerned with one’s own mental life above anyone else’s.  Serving as a broad definition, introverts typically enjoy solitary activities, have a few close friends rather than a large group, gets nervous in crowds and tends to think (sometimes too much) before speaking.  The term “introverted salesperson” seems an oxymoron, as how can quieter people possibly make sales and influence people?  Here is an introvert’s guide to success in a competitive business...

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Staying Healthy throughout Troubled Job Times at Work


Being let-go from a job can be troubled anytime, but especially during our current recession.  It is important to try and stay healthy, both physically and mentally, whether you are employed or not! Here are some tips to stay healthy: *Exercise regularly, try and maintain a healthy habit and have a consistent sleep schedule. *Wash your hands upon arrival, before and after meals, or after sneezing and coughing.  This can both help to keep germs from your fellow...

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Don’t Answer These Questions!


It is common unfortunately nowadays to be asked TOO many personal questions on a job interview.  Due to the onslaught of people looking for jobs, sometimes employers blur the line between what is appropriate and what is not.  Here are some things employers should NOT be asking. *Nationality, Native Language, Time in United States- If asked, instead explain that you’re legally able to work in the United States. *Religion, Religious Holidays they Observe- If this occurs, try to...

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How to Increase Your Earning Potential


Everyone wants to make more money in their current position.  How can we go about it to ensure that we get what we deserve? Be Your Own Business Managers are now encouraging successful business people to act as a business of one.  This makes it clear that you are concerned with the way the business is run, not just gunning for a raise.  As a business of one, you know the additional value you bring to a company...

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Popular Resume Mistakes


In today’s competitive business world, there are many ways an employee can bolster their resume and get ahead of the pack.  There are also ways that an employee can hinder their chances of being hired.  Here are some popular resume mistakes to avoid at all costs! Unprofessional Email Accounts, etc. When you are applying for a job, it is important to have a polished resume and cover letter.  No one will care how funny it is that...

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Tips for Building Great Employees


It is very important, particular in a start-up business, to hire excellent employees and train them well.  They can easily make or break your company.  As the employer, you have the power and tools to make this happen! Be Equals It is important to not to treat your employees as underlings, but equals. Good employees do take initiative and work independently, rather than just operating on orders.  It is essential to not let power go to your head...

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The Virtual Assistant: Today’s New Employee


These days, it can be difficult to decide which tasks to delegate to an outside virtual assistant and which to do yourself.  Virtual assistants are defined as contract or freelance workers who do their jobs from home and focus on administrative tasks that are similar to those of an executive assistant or secretary.  Because they are now experienced in a number of fields, how do we know what tasks to give them? The following are acceptable tasks...

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So You Want to Create a Social Empire…


Passionate about solving the world’s social problems?  Want to make money with this interest in mind, but not sure how?  This is a guide to a new phenomenon:  making an empire out of social enterprise.  Business and Charity To create a social enterprise, one needs to have a cause they are passionate about, combined with the necessary capital to make it happen.  Often described as the “brains of a business with the soul of a soup kitchen”, a person needs...

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Ways to Engage Customers


Start fresh with new marketing campaigns in a new year!  This article focuses on what to spend your marketing dollars on, to attract customers in an age when everything is digital- and accessible.  Re-work the Media Traditional media methods are no longer enough to hold a customer’s attention.  It’s all about combining traditional methods now.  Rather than just a TV ad or just a newspaper ad, marketers can now use the Internet to build an interactive company website.  This website...

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New Customer Norms for a New Time


American consumers have been changed by the great recession as of late, affecting everything from the way they shop, eat, and conduct business.  This article analyzes some new consumer habits, breaking down them into 4 specific type of consumer. Steadfast and Frugal This branch of consumers makes up one fifth of the American population, regardless of age, gender and income.  The ability to be frugal is often considered an ingrain personality trait. These people pride themselves on their control and...

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Find Business Ideas in Everyday Life


The best businesses have spawned from random ideas, everyday events, and (just guessing) maybe even a good dream.  Always pay attention to random events, and occurrences in everyday life to generate inspiration for your business…but how can we do this? Behavior, not Intelligence It has been said that intelligence does not dictate ideas, but your behavior.  People who are always going to new places are always hunting for something; in this case, a new business idea.  New ideas require creativity, which...

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Tools for Livening up the Office and Promoting Relationships


In today’s age of getting everything done and results as quickly as possible, we often forget that the office is like a family.  Families need to collaborate together every now and then to achieve success and harmonious relationships.  In-person collaboration has become more important than ever, in an era of communicating via “smart” device! Make the Environment Interaction Friendly Google is known for having an interactive environment that caters to its employees.  There is always something to do.  Your company...

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Technology Time Wasters


With all the choices we have in today’s workplace, sometimes the most popular technological “quickies” become counterproductive in nature.  Here are some of the most common wastes of time in current technology and how to avoid them during the workday.  Email How often do we check our emails throughout the day?  Any new company developments, urgent memos, etc. are a daily part of office life.  However, most of the time our email is just spam and not important...

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What Facebook and Social Networking CEO’s can Teach Leaders and Employees about Business


Running a start-up company is tough business.  Oftentimes, CEO’s have to make their own rules rather than rely on others.  What a CEO cannot do is fly by and not follow any sort of guidelines.  Here are some tips from Facebook’s Mark Zuckerberg and other successful company CEO’s on business.  Understand the Balancing Act                   Sometimes the life of a CEO can be lonely, but you cannot face weakness and let your employees get the sense that you...

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Different Leadership Styles in Business


In any business, there are bound to be a number of different lifestyle styles among your managers.  These often may come into conflict with each other.  Here, based on the DISC assessment tool, are some common leadership styles in the workplace.  The Conductor:  Dominance A classic Type A personality, these leaders are direct, with a constant sense of urgency and a strong focus on results. Conductors want to win, and often make quick decisions to get a competitive...

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How to Keep Your IT System Safe


As our growing businesses expand to a number of electronic formats, it is more important than ever to keep these devices safe.  Security breaches are a very real problem in any business.  Here are a few tips to keep IT Systems and other devices safe from scheming hackers.  Passwords, Passwords, Passwords While it may seem like a no-brainer to secure your computer with a password, people sometimes forget to do this to their plethora of other mobile online devices.  Wireless...

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Cardinal Sins in Online Marketing


The Internet is for all intensive purposes, an open forum.  There are no real rules, and many, many opinions on how products should be sold, bought, and marketed.  The SEO (search engine optimization) is key.  Here are some things a marketer or businessperson should NOT do while online marketing.  Weak, Amateur Looking Content Nobody wants to see content with very little backing and spelling errors abound.  The reason behind this is mainly that a website or product with very little...

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New Online Marketing Trends


As online marketing expands, there are always new trends to follow.  Anything online is very dynamic:  always changing and sometimes hard to follow.  Here are some general guidelines for some of the new year’s newest trends.Mobile BoomStudies have shown that 75% of the world now has access to some sort of mobile device.  In order to satisfy this enormous population, we must continue to focus on the expansion of mobile devices.  This is often referred to...

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Taming a Difficult Boss


A difficult boss may personify in different forms – inconsistencey, bullying, backstabbing or unprofessional. In any case, dealing with them is a real challenge, that too without losing your steam. But, taming them is not very difficult. Here are a few strategies to adjust to the difficult boss: Be proactive – Think of a behavior pattern that makes you irritated about your boss. Develop a plan that would help you to deal with the situation. Anticipating the...

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